Designer
PURPLE PROSE

Description
The Iconic issue #1 - the beginning of a brand and where it all started for Purple.

In 1992 Olivier Zahm and his partner Elein Fleiss printed the first issue of Purple Prose, a Parisian literary art zine that over the years has evolved into Purple Fashion Magazine. Soon after the birth of Purple Prose, Zahm created spin-off publications like Purple Sexe, Purple Fiction and what we now know and love, Purple Fashion. Zahm aimed at fusing together his two worlds, fashion and art, in creating Purple Fashion.

Before entering the world of fashion, Zahm worked as an art critic with widespread recognition for his work as a curator as well as his participation in over 150 exhibitions featuring international contemporary art. In 1994, Zahm and Fleiss curated “The Winter of Love,” a hit show for the Museum of Modern Art in Paris that they later took to P.S.1 in New York. In responding to the superficial glamour of the 1980s, Zahm co-founded Purple Prose magazine. In the introduction of Purple Anthology, Zahm shares why he chose to create Purple Prose:

"We launched Purple Prose in the early 1990s without any means, and without any experience, because we wanted to make a magazine that was radically different. We wanted to support the artists around us that no one else supported, much less talked about. [..] It would be a form of opposition of our own".

Condition
Mint condition, ca. 1992

Measurements
W 21.5 x H 24 CM